Mutual funds are one type of investment that people consider nowadays to invest their money. Aberdeen Standard Investments, as part of a global investment company, believes that the mutual fund industry in Indonesia has plenty of room for growth. And to showcase our investment capabilities, Aberdeen Standard Investments Indonesia has just kicked off a brand campaign called “Extraordinary Connections” at the beginning of October 2018.
The “Extraordinary Connections” brand campaign was launched simultaneously in eight Asia-Pacific countries, namely Singapore, Hong Kong, Australia, Japan, Taiwan, Malaysia, Thailand, and Indonesia. People can learn more about the breadth and depth of our investment capabilities, such as Equities, Fixed Income, Multi-Asset, and ESG (Environmental, Social, and Governance). This campaign will be running for 6 weeks in digital media. To find out more about our campaign, people can simply visit our campaign site - https://aberdeenstandard.co.id/connections, and access all videos or useful insights about the industry and investment tips.
Extraordinary Connections” is the first brand campaign since we rebranded as Aberdeen Standard Investments Indonesia in June 2018 (previously named “PT Aberdeen Asset Management”). Aberdeen Standard Investments Indonesia itself was established four years ago. We are part of a global investment group, Standard Life Aberdeen plc, formed on 14 August 2017 following the merger of two investment giants in UK: Standard Life plc and Aberdeen Asset Management PLC. As of 30 June 2018, Standard Life Aberdeen plc has around 1.2 million shareholders listed on the London Stock Exchange with over 6,000 employees in 46 locations worldwide. This “Extraordinary Connections” highlights our global reach and capabilities that we have to help clients achieve their investment goals.
Aberdeen Standard Investments is the investment arms of Standard Life Aberdeen plc, focusing on asset management business. As of 30 June 2018, Aberdeen Standard Investments has managed £557.1 billion (US$735.5 billion) of assets, with clients spread in 80 countries.
Aberdeen has been investing in Indonesian equities for over 30 years, or since 1987. The investment team in Aberdeen Standard Investments Indonesia covers Indonesian equities and fixed income, adopting our global investment approach with a focus on active management based on bottom up, fundamental research. Environment, Social and Governance (ESG) framework is fully embedded within our investment approach. We have a wide range of products that meets investors’ needs in Indonesia market, such as equities, fixed income, money market, balanced and protected funds.
Our disciplined, active, research-driven investment approach is applied to deliver long-term outperformance for our clients. We will continue to grow the business throughout 2019 and onwards, as we always seek to create long term value for our clients in Indonesia by leveraging our global and regional investment capabilities. We will also strengthen our domestic investment management capabilities across equities and fixed income, with ESG fully embedded in our investment process. As of 30 June 2018, a total of US$ 3.9 billion has been invested in Indonesia (US$ 3.0 billion in equities; US$ 0.9 billion in fixed income) on behalf of both retail and institutional clients globally.