Responsible Investing

Investment Today, Change Tomorrow.

26/4/2021

Today we have announced our intention to change our company name to Abrdn (pronounced Aberdeen). Clarifying our brand has been a key part of our client led growth strategy that is driven by our ambition to deliver best in sector performance. We are future looking and ambitious for your growth and want to build a brand that resonates in the sector, works digitally with our expanding customer and client base and is clearly distinguished and identifiable. A brand is nothing without performance and it is this aspiration that we believe will continue to differentiate us as an asset management leader.

Please note nothing changes today; we will continue to use the Aberdeen Standard Investments brand name until the transition is complete. We expect to launch the new name and associated visual identity through the second half of the year and will notify you  ahead of any changes.

You can find out more about the new name and transition timeline here

Who we are

Aberdeen Standard Investments is dedicated to helping investors around the world reach their desired investment goals and broaden their financial horizons.

Investment capabilities

Aberdeen Standard Investments provides investment products and solutions to clients across the world. The breadth of investment capabilities is extensive and among the most innovative within the market.

Contact us

Aberdeen Standard Investments is a truly global asset manager, with offices in over 40 locations and investment centers in more than 20 locations.

 

Sponsorship

As a global business with deep community roots, we are proud to sponsor a range of cultural and sporting activities. We support partners in various fields who share our cultural values and our commitment to excellence.