Our new brand journey officially starts today as our publicly listed company becomes abrdn plc (pronounced Aberdeen). This is the first step in a phased approach to deliver our new brand globally, and relates to our corporate entity only for the time being. Our global asset management business will changeover to our new name and striking new visual identity in the coming months - but until then we continue to use the Aberdeen Standard Investments brand name. We will keep you informed closer to the time as to when those changes will take place.
Clarifying our brand is a key part of our client led growth strategy. Our new brand is not just about changing our name, it’s about being a business that creates more, helping our clients to be better investors. Our new brand reflects our clarity of focus, renewed sense of purpose and our drive for sustainable growth for all our clients. A brand is nothing without performance and it is this aspiration that we believe will continue to differentiate us as an asset management leader.
You can find out more at: abrdn.com
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