Extraordinary connections
Connecting a world of expertise with you in mind
05/07/2021
Our new brand journey officially starts today as our publicly listed company becomes abrdn plc (pronounced Aberdeen). This is the first step in a phased approach to deliver our new brand globally, and relates to our corporate entity only for the time being. Our global asset management business will changeover to our new name and striking new visual identity in the coming months - but until then we continue to use the Aberdeen Standard Investments brand name. We will keep you informed closer to the time as to when those changes will take place.
Clarifying our brand is a key part of our client led growth strategy. Our new brand is not just about changing our name, it’s about being a business that creates more, helping our clients to be better investors. Our new brand reflects our clarity of focus, renewed sense of purpose and our drive for sustainable growth for all our clients. A brand is nothing without performance and it is this aspiration that we believe will continue to differentiate us as an asset management leader.
You can find out more at: abrdn.com
Who we are
Aberdeen Standard Investments is one of the world's largest active asset managers with over 40 offices worldwide*.
*Source: Aberdeen Standard Investments, as at 31 December 2019
Investment capabilities
We provide investment products and solutions to our clients across the world. Our breadth of investment capabilities is extensive and among the most innovative within the market.Contact us
Aberdeen Standard Investments (Switzerland) AG supports institutional investors and its distribution partners for private investors from its offices in Zurich and Geneva.ASI ESG approach
ASI's ESG approaches can be found at www.aberdeenstandard.com/asieurope under "Responsible Investing". Funds specific approaches are also available on Fund Center, literature and documents.
Global locations
We are a truly global asset manager. Our worldwide footprint brings us closer to our clients and the markets in which we invest.
Sponsorship
We are proud to sponsor and support major sporting events and individuals, demonstrating a commitment to excellence.
Carreers
At Aberdeen Standard Investments, our greatest assets are our people. We seek to recruit individuals who share our values and ethos.