Everything’s Future.

Invest today.
Change tomorrow.

05/07/2021

Our new brand journey officially starts today as our publicly listed company becomes abrdn plc (pronounced Aberdeen). This is the first step in a phased approach to deliver our new brand globally, and relates to our corporate entity only for the time being. Our global asset management business will changeover to our new name and striking new visual identity in the coming months - but until then we continue to use the Aberdeen Standard Investments brand name. We will keep you informed closer to the time as to when those changes will take place.

Clarifying our brand is a key part of our client led growth strategy. Our new brand is not just about changing our name, it’s about being a business that creates more, helping our clients to be better investors. Our new brand reflects our clarity of focus, renewed sense of purpose and our drive for sustainable growth for all our clients. A brand is nothing without performance and it is this aspiration that we believe will continue to differentiate us as an asset management leader.

You can find out more at: abrdn.com

Who we are

Aberdeen Standard Investments is dedicated to helping our clients around the world reach their desired investment goals and broaden their financial horizons.

Investment capabilities

We provide investment products and solutions to our clients across the world. Our breadth of investment capabilities is extensive and among the most innovative within the market.

Contact us

Call us:
0345 113 6966

Email:
customer.services@aberdeenstandard.com

Our Thinking

Find out our opinion on the economy and investment options, economic briefings and an outlook across the globe.

European equities

Active Equities

We are active equity investors. We believe that deep fundamental research and full analysis of environmental, social and governance (ESG) issues is the most effective way to deliver long-term returns for our clients. On this page you'll learn about the key benefits of investing with us, our active equity strategies and the funds we offer.

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Fixed Income

Comprehensive expertise and the global resources to deliver solutions for investors across the full spectrum of fixed income opportunities.

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MyFolio

MyFolio's range and breadth allows advisers to choose the fund most appropriate for their clients' needs.

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UK Equities

We believe in an active investment approach to UK equities to deliver the best possible returns for your clients who are seeking growth and income.

UK Equities
  • European equities

    Active Equities

    We are active equity investors. We believe that deep fundamental research and full analysis of environmental, social and governance (ESG) issues is the most effective way to deliver long-term returns for our clients. On this page you'll learn about the key benefits of investing with us, our active equity strategies and the funds we offer.

  • face in buildings

    Fixed Income

    Comprehensive expertise and the global resources to deliver solutions for investors across the full spectrum of fixed income opportunities.

  • umbrella

    MyFolio

    MyFolio's range and breadth allows advisers to choose the fund most appropriate for their clients' needs.

  • glass office block

    UK Equities

    We believe in an active investment approach to UK equities to deliver the best possible returns for your clients who are seeking growth and income.

Fund information

Access the latest fund prices, performance and fund literature

Risk warning
Risk warning - Investment involves risk. The value of investments, and the income from them, can go down as well as up and an investor may get back less than the amount invested. Past performance is not a guide to future results.