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26/4/2021

Today we have announced our intention to change our company name to Abrdn (pronounced Aberdeen). Clarifying our brand has been a key part of our client led growth strategy that is driven by our ambition to deliver best in sector performance. We are future looking and ambitious for your growth and want to build a brand that resonates in the sector, works digitally with our expanding customer and client base and is clearly distinguished and identifiable. A brand is nothing without performance and it is this aspiration that we believe will continue to differentiate us as an asset management leader.

Please note nothing changes today; we will continue to use the Aberdeen Standard Investments brand name until the transition is complete. We expect to launch the new name and associated visual identity through the second half of the year and will notify you  ahead of any changes.

You can find out more about the new name and transition timeline here

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We are dedicated to helping pension funds, consultants, insurers, charities, family offices and treasury managers reach their desired investment goals and broaden their financial horizons. With a broad and compelling investment proposition, we have the depth and scale of investment capabilities to meet your current and future needs.

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Aberdeen Standard Investments is dedicated to helping investors around the world reach their desired investment goals and broaden their financial horizons.

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Risk warning
Risk warning - Investment involves risk. The value of investments, and the income from them, can go down as well as up and an investor may get back less than the amount invested. Past performance is not a guide to future results.